We're in the midst of summer, and the season's energy inspires us to renew ourselves for the new year. Maybe even just "virtually." A web presence seems increasingly important, but it's not always necessary to open a Facebook page to be a 2.0 barista or restaurateur.
So, how do you manage the online presence of a bar or restaurant?
Let's start with small and simple steps thanks to Gianluca Diegoli's guide . Is your business listed on Google Maps ? Listing is free and allows you to create a personalized profile for your business, including hours and a description of your services. Appearing in Google results is important because it allows locals to quickly and easily locate your bar or restaurant.
Have you ever thought about asking your customers for their phone number ? You could send messages to lists of "friends" via WhatsApp and inform them about special events like parties, happy hours, or special discounts. Only those who have you in their contacts will receive the information, and you won't risk annoying those who don't know you.
Website or social media pages? This is a real dilemma, but be careful not to replace the first with the second option. If you decide to launch a website, you need to carefully consider the content , which must be updated and fresh so your customers can access the right information year-round. It's essential that contact information is clearly visible and that table reservation procedures are simple. The website will also allow you to plan targeted advertising on Google.
Think about Facebook, Instagram, Linkedin or Tik Tok ?
The content , interaction , and personality you bring to your space are all important. The use of eye-catching images to showcase your style or your dishes is also crucial. Your creativity is limitless when it comes to promoting yourself: you could offer a free coffee for every thousand likes, or invite customers to follow you for information on discounts or special events by including a specific phrase in the menu.
Some examples?
A simple and effective idea could be to present the menu of the day with photos of the dishes and a list of the courses.
Whenever possible, thank famous and non-famous customers because, as we know, being kind always pays off.
In short, choose your style and don't forget to always provide accurate information that is consistent with your image.