Sunshine, warmth, and a desire to stroll through the city streets. These are the most profitable months for all street food businesses, so here are some tips and best practices to boost your sales and increase your customer base.
What do we mean by street food?
Street food, by definition, is the provision of artisanal foods prepared and sold in outdoor public spaces, made with local ingredients and served in individual portions that can be eaten while walking.
From this perspective, the first and most important thing you must communicate to your audience, and which can become the driving force for many other marketing efforts, is respect for the traditions and history of recipes built with typical ingredients and paired with quality beverages.
Tradition and carefully selected, fresh, organic, and seasonal ingredients are not only what the public expects, but also essential requirements for joining the portals, communities, and many associations that have sprung up in Italy in recent years.
For example, if you have a Labruschetta oven, try to use tomatoes from a local producer, extra virgin olive oil and local cheeses, or dare with more unusual proposals for a bruschetta but which enhance the sauces and ingredients that the public identifies as genuine because they are zero-mile.
The history of street food is ancient, and today, 2.5 billion people worldwide eat street food every day. Over the past 10 years, from America to Europe, this practice has become first a trend and then a veritable must-have, thanks to the web, social sharing, YouTube, and numerous television programs. Studying the most successful cases outlines some of the essential characteristics of these activities.
But how to do it?
First, it's essential to create a food brand strategy: start with an idea, develop a brand, and from there define the concept, logo, packaging, and, most importantly, the food truck or kiosk. Artistically decorated, brightly colored, and customized vehicles , whether vintage or ultra-modern, must clearly display your logo and be memorable and recognizable by those who see them on the streets. With this in mind, Techfood offers several street food station options , ideal for those seeking a practical, manageable space that's fully customizable in both graphics and equipment.
Synergistic marketing
Another important mechanism is partnerships with other small local businesses: synergistic marketing strategies with fixed and non-food businesses. The advantage of being easily mobile allows us to cover events, openings, and special activities of other businesses, providing our services and effortlessly tapping into their audience.
When it comes to travel, one thing worth doing is attending major festivals: last week, Turin's International Street Food Parade attracted more than 100,000 attendees, and there are numerous other events from Perugia to Rimini, from Rome to Milan.
And social media?
For a strong social media presence for your street food, focus on quality images of your dishes , maintain a consistent posting frequency to keep your audience engaged, and utilize each platform's specific features to maximize visibility. Collaborate with local influencers or other brands to expand your audience, and actively engage them with polls, questions, and behind-the-scenes content.
Remember to be authentic and genuine in your approach, showing the passion behind every dish you create.