Today we're revisiting an article byLindsay Kolowich on the Hubspot Marketing blog.
We've reported it freely translated. If you're interested in the full article, click here .
Food is one of the most popular topics on Instagram. Indeed, we all love admiring beautiful images of beautifully presented dishes. However, it's crucial that these images are high-quality. This means well-lit, sharp photos, taken in a fresh, clean environment. Just looking at a carefully crafted photo is enough to make your mouth water. This effect, however, doesn't happen if the photos aren't taken with due care. From this perspective, for those working in the food and restaurant industry, knowing how to create captivating images is essential.
Your customers expect you to use visual platforms like Instagram, in addition to Facebook, to promote your products, offer recipe ideas, announce events and promotions, and show off some of your personal, human side.
But what are the determining factors for success in the food sector?
Here are some successful accounts to draw inspiration from.
Well done
The phrase "bien cuit" is used by French chefs to describe the darkest, crustiest loaves of bread. This same expression inspires the photographic style of a New York bakery, which features symmetrical images where dark, rich tones juxtapose off-white backgrounds or vibrant colors. The crisp images make the bread's crispness palpable.
FOMU
FOMU stands out as an alternative, unconventional gelato shop. It's no surprise, then, that they use their Instagram account to share images of their unconventional flavors, such as cider, mulled wine, cardamom, pistachio, and maple.
Fourquarter
Fourquarter is a renowned restaurant located in Madison, Wisconsin, known for its unique and constantly evolving menu. On their Instagram feed, loyal customers can discover new offerings and delicious dishes. Their appetizer images are always colorful and meticulously arranged, offering a true visual experience for food lovers.
Oreo
A brand beloved by Instagrammers, they use their account to showcase their creativity with a classic cookie. They use bright colors or play with shades of pink and yellow to create a strong contrast with the cookie's colors. They often create photo series with a single theme for a short period of time, such as shots of people with cookie heads, or use the cookie as a platform for certain figures to live out surreal scenes.
Pabst Blue Ribbon
Pabst Blue Ribbon expertly demonstrates how to get creative with a simple beer can through its Instagram channel, which is filled with photos that reflect the brand's artistic vibe. In one photo, the ET character is depicted drinking the brand's beer. It's an image that immediately captures the attention of the entire generation that grew up loving the little alien movie.
Pizza Pilgrims
This New York pizzeria regularly shares a variety of delicious pizza photos on its Instagram account, taking place in a variety of settings. They also post many funny photos of the staff, ranging from singing at the top of their lungs while holding a slice of pizza to a waiter pretending to play a pizza guitar. These playful and light-hearted images are very popular because they showcase the brand's human side, making the pizzeria more appealing and accessible to its followers.
Nature's Path Organic
Nature's Path Organic is an independent, family-run company renowned for its fresh organic ingredients from its own farm, such as granola, waffles, and cereals. Its audience is focused on a healthy lifestyle, which is why Nature's Path Organic regularly publishes photos of its products surrounded by nature, alongside active people engaging in sports or adventure activities. These images perfectly reflect the brand's values and identity, inspiring and engaging audiences interested in natural wellness and active physical activity.
Brewdog
Brewdog's mission isn't just to sell great beer, it's also to make people as passionate about craft beer as they are. One way they do this is by sharing images of beer and tastings, as well as the brewing process itself. The images are often dark and high-definition, with a color palette that ranges from shades of brown, blue, and red, creating a distinctive and engaging atmosphere that reflects the artisanal essence and distinctive character of the Brewdog brand.
Chobani
How many things can you do with a few spoonfuls of yogurt? Chobani invites us to discover them through countless creative recipe ideas shared on its Instagram feed. Among them are charming blueberry and vanilla popsicles, granola enriched with chocolate and peanut butter, and healthy yogurt-infused toast. Thanks to its versatility and delicious flavor, yogurt becomes the star ingredient in a wide range of innovative and delicious dishes.
The Boathouse Palm Beach
Everything about the Boathouse restaurant in Palm Beach, Australia, is nautical-themed, from the blue and white striped curtains to the cinnamon-painted anchors decorating the cappuccino. Just a glance at their Instagram profile is enough to instantly transport you to a seaside terrace, breathing in the salty air. The Boathouse team does an exceptional job on their Instagram channel to entice us into their restaurant, with bright, well-lit photos of the menu items, boats, and other marine-themed subjects.
To read the full article, please consult the original English version. We hope the information in this article will inspire you to manage your accounts and promote your businesses.
If you would like more interesting examples, please leave a comment below.