Whether it's for cocktails or a pub, the first step in opening a bar is to identify and build its own personality. The identity of an activity is a basic aspect for presenting values ​​and an evocative imagery to the public, an identity card created on the drawing board in which nothing is left to chance. So what are the elements that favor a strong brand identity? From the name of the restaurant to the proposed menu, from the logo to the furnishings.

We start from the assumption that a place is a real brand and that a brand is a set of coherent ideas that every consumer has. Like people, locals also have a name, a personality and a reputation, these elements foster an emotional relationship with the public. A place can therefore be loved or hated, as happens in personal relationships. Customers who share the local values ​​will frequent the halls of our restaurant or the tables of the pub more often. Therefore, before opening a bar, it is important to set your target carefully , study it to understand its values ​​and to propose an offer suitable for your needs.

Having clarified the first points for a strong brand identity, it's time to get involved with the meter and plan. The interior design aspect is often given little consideration, but it is one of the trump cards for expressing the personality of the place. To correctly convey the identity of our brand we must evaluate everything, even colors and styles.


As mute as they are, colors communicate values ​​and are central to persuasion. White, for example, not only conveys calm and balance, but also gives that sense of security regarding the cleanliness of the room. Green, on the other hand, is often correlated to the values ​​of health and nature, for this reason it is used to furnish businesses that offer healthy meals, with particular attention to the vegan offer.

If we wanted to open a modern bar, we could evaluate an installation with black or very dark furnishings to recall the color of the coffee, wooden elements in warm tones and steel, such as the teaspoon that always accompanies the cup of coffee. In this context, Techfood machines will be incredibly scenic. Like Rondò Unika , a multifunctional machine made of steel for crêpes, waffles, donuts and churros, which will be able to light up the counter with elegance as well as offer sweets of all kinds.

In addition to color, style makes the difference in the presentation of a place. A place for aperitifs and cocktails can be inspired by the Prohibition years, offering vintage furnishings, with soft lights and a predominance of black, which gives elegance and a perfect nocturnal mood for sipping a good cocktail.

If instead we had to furnish an ice cream parlor, the options are many, preferring repainted wooden elements that give a natural and genuine look. If the name of our ice cream parlor is Crema & Cioccolato we might prefer furnishings with the same colors as the flavors and in this case we might consider including the Choco Kebab corner: the two chocolates from which it is made are the same color as the interiors. Creativity lies precisely in finding furnishing objects in elements that are usually not related to interior design, this aspect gives a further personality to the brand.

Opening a bar does not only involve making choices about the furnishings, but also about the network of suppliers. The Techfood experience has been able to solve both problems at the same time with Pic Nic, the new turnkey entrepreneurial solution. Pic Nic allows you to create a mini store in a simple way by referring to an already established network of suppliers. A corner shop offering hamburgers, sandwiches, first courses, crêpes and waffles. A small business with an already studied identity and trendy design, thanks to the country chic style Pic Nic can also be inserted in contexts not strictly related to catering, such as airports, service stations and shopping centres.

We must not forget, therefore, that giving the place its own identity is not only the task of the furnishings, but also of other aspects such as the style with which customers are managed. Opening a restaurant also means choosing to be more or less formal according to the imprinting we want to give to the experience in our restaurant, obviously always keeping our objectives and the reference target very clear.