The Italian gastronomic panorama is undergoing a transformation, where quality finger food is becoming not only a ' habit, but a real ritual . According to Sanbitter's analysis, 8 out of 10 Italians (82%) agree that snack and fast food is now an integral part of everyday life , with a growing preference among younger generations. In this context, Rond ò Kubo by Techfood is an innovative solution to meet these new needs, with a product designed for the Horeca world that responds to the demands for speed , creativity and quality . We asked Gabriele Iori, Marketing Manager of Techfood, to tell us more about this novelty that has already won over the public at Sigep.
How would you describe Kubo in three words?
Innovative, eye-catching and definitely versatile.
What is the ' what is the idea behind Kubo and what makes it unique compared to other Techfood products?
Kubo was born from ' need to respond to a rapidly expanding trend: the "snackerization" of meals. Younger generations are preferring quick and tasty snacks, preferring these foods over complete meals. It is a global phenomenon that we also see in metropolises such as Milan and New York, where street food is being adapted to the Italian market. Kubo fits perfectly into this scenario, offering a unique solution in the Techfood panorama, with its creative finger food, also ideal for banqueting and catering. Like other equipment in our portfolio, Kubo combines speed , versatility and attractive design, in a product that lends itself to a infinity of gastronomic interpretations.
Where does it come from? ' inspiration for the development of Kubo? Did you listen to specific needs of the market?
THE ' inspiration came from the growing demand for "reinterpreted" food products. We wanted to keep the heart of the ingredients, but revisit their shape in an original way. Thus , the traditional wafer became cubic, creating new possibilities for sweet and savory desserts. Market data supports this need, showing a growing preference for finger food, especially after the pandemic, when buffets and practical solutions have come back into fashion.
How was the innovation received by the Sigep public and by the operators in the sector during the ' event?
The response has been overwhelmingly positive! We've seen a lot of interest in Kubo, comparable to that of Space Bun ® . At the fair, we presented Kubo with a complete station, a gastronomic corner in less than 1 m2 that attracted the ' attention thanks to the unique design. The possibility of preparing sweet and savoury snacks, on the one hand inspired by the waffle and on the ' other than piadina romagnola, has really won over the public. With only 1 kg of mix, moreover, it is possible to prepare 30 complete Kubi, with a very low food cost.
Have you noticed any particular trends at Sigep that confirm the ' importance of solutions like Kubo?
Yes , we found ourselves in the ' era of culinary reinterpretations. As in the case of the "Alleluia" ice cream, inspired by the Jubilee, we see a continuous search for innovation in flavors and shapes. Still in the ice cream sector, several brands have presented flavors inspired by the East, such as "Wasabi". Kubo fits perfectly into this trend, offering creative solutions for gourmet snacks, which respond to the growing demand for customizable, exotic and fun food.
How does Kubo represent the values of innovation and practicality that characterize Techfood?
Kubo fully embodies the ' innovation and practicality . With a food cost that reaches only 35 cents per pod and a preparation speed that allows cooking in less than 1 minute, it offers a highly profitable solution for restaurateurs. It is simple to use, does not require specific skills and fits perfectly into the quality standards that characterize Techfood. Its compactness and design make it ideal for optimizing space and productivity in professional kitchens.
What are the main benefits that Kubo offers to customers?
The advantages are many. In addition to the low food cost, Kubo guarantees high preparation speed, ease of use and a design that stimulates the ' purchase. In addition, we have developed promotional material such as the menu crowner, which allows customers to order easily, encouraging sales thanks to the visibility of the proposals and prices. Kubo not only makes work more efficient, but also helps maximize profits with a ' differentiated and customizable offer.
What kind of business can benefit the most from Kubo? Can you give some examples?
Kubo is perfect for different situations , from ice cream parlors to pastry shops, from banquets to bars. For example, a pastry shop could use Kubo to prepare sweet canapés with cream and fruit inspired by pastries , while an ice cream shop could use Kubo to serve a hot snack with ice cream. In banquets, Kubo can be used to create gourmet finger food for events such as graduations, birthdays or weddings. And, of course, bars can use it to offer quick snacks throughout the day, from breakfast to dinner. ' aperitif.
If I had to describe the ' What would you say is the impact of Kubo on a retail outlet in terms of profitability , customer experience and sustainability ?
Kubo represents a perfect balance between profitability , customer experience and sustainability . With minimal expense and maximum yield, it allows you to develop a profitable business, offering the customer a ' unique experience thanks to its surprising design. In addition, its energy efficiency and waste reduction by working on demand contribute to the sustainability of the point of sale, reducing consumption without compromising quality . Thanks to a temperature control, in fact, the Rondò Kubo plate maintains a controlled temperature and allows you to avoid peaks without exceeding consumption.
Is there anything you would like to add for those who haven't discovered Kubo yet or for those who are curious to know more ?
Keep following us! On our channels, we will propose recipes, tips and suggestions on how to best use Kubo. In addition, we are preparing a downloadable recipe book, to give even more creative ideas to those who want to innovate and surprise their customers. Expectations for Kubo are very high, and we are sure that it will become a point of reference for the future of food.
With Rond ò Kubo , Techfood confirms once again its commitment to offering innovative, functional solutions that can anticipate market trends. A product that not only responds to the needs of the present, but also looks to the future, where speed , quality and creativity are essential for the success of Horeca activities .