2024 marks a significant recovery in the restaurant sector in Italy, with a 5.71% increase in the foodservice market, estimated at €110.78 billion.
This makes it a particularly favorable time to open an ice cream shop, especially considering the growth trends in the sweets market, particularly thanks to strong domestic demand and the continued expansion of exports. Let's now examine the key elements for starting a successful business.
Position
Before opening an ice cream shop, it's a good idea to identify a high-traffic area. Shopping streets, those near schools, and even shopping malls are ideal places to open an ice cream shop because they guarantee a steady, regular clientele. Positioning near other businesses that attract a lot of people will help you build your customer base at the beginning.
Quality
Quality is increasingly central, with consumers seeking authentic products and high-quality ingredients, often organic or locally sourced . In 2024, particular attention is being paid to the use of sustainable ingredients, and the success of a gelato shop depends heavily on the choice of raw materials. In addition to semi-finished products for gelato, such as fresh fruit concentrates and oilseed pastes, consumers are increasingly concerned about the sustainability and transparency of supply chains.
Don't just focus on the ice cream; quality service also includes product presentation and the relationship that's created between the ice cream maker and the customer. Forget the old adage "the customer is always right." The new mantra is " the customer is king ." The customer is king , and they must be treated with respect and without being overly intrusive.
Target
Precisely because customers are everything to a business's success, before opening a shop you need to carefully study your target audience. Children, students, and adults are some of the target audiences, but they're not the only ones. For example, consider diversifying your offerings for lactose intolerant, celiac, vegan, or simply those who are more weight-conscious , offering a variant that meets these needs. You might consider creating promotions tailored to your target audience, such as a promo card for university students planning to open an ice cream shop near a university. Those who get 30 with honors get a discount on the ice cream.
Communication
In 2024, communicating through social media is essential for building relationships with customers. The message must be clear and direct, emphasizing the quality and uniqueness of the product. Gelato shops that make the most of digital platforms like Instagram and TikTok to tell their stories and share visually appealing content have a competitive advantage. Social trends related to "food porn" and "Instagrammable" content play a crucial role in marketing.
Beyond ice cream
A successful ice cream shop shouldn't just offer gelato. The key is to offer a broader selection of desserts, such as crêpes and waffles. To expand your menu, rely on Rondò Unika , the ideal Techfood machine that can satisfy every palate. An interchangeable multifunctional plate that adapts to prepare crêpes, waffles, churros, cones, wafers, and pancakes in a compact space.
Starting an ice cream shop in 2024 means entering a growing but highly competitive market . The key to success lies in a focus on quality, the ability to adapt to new consumer trends, and offering a memorable customer experience. With the right strategy , 2024 could be the perfect year to turn your passion into a profitable business.