From an informal meeting to a successful collaboration in the professional catering industry, the story of Menù Srl and Techfood is an intriguing journey of innovation and culinary passion. In this interview, Federico Masella, Marketing & National Key Account Manager at Menù Italia, shares the background to this successful partnership and its future prospects.
Federico, how did the collaboration between Menù and Techfood come about?
Our story with Techfood began with a chance meeting between Gabriele and I, even though our companies had known each other for some time. I've been part of the Menù family for six years, and when we discovered the Space Bun project , we immediately realized we could use our expertise to offer innovative and delicious fillings.
How are the trade fairs in collaboration between Menù and Techfood going?
The trade shows are a real success! Industry professionals are very curious about new products, and our Space Buns are attracting a lot of attention. We've strategically positioned our booth, and the Space Bun corner has become a real draw.
What are the future prospects for this collaboration?
We look to the future with great optimism. We want to consolidate the concept of the innovative sandwich and surprise consumers with unique shapes and creative fillings. We want to offer our sales force a solid concept to present to the market, continuing to innovate and adapt to the evolving needs of the industry.
Who is Space Bun primarily aimed at?
Space Bun is designed primarily for the unstructured fast food industry. Bars and restaurants looking to offer unique dishes with minimal space and preparation time will find Space Bun a perfect solution. It's convenient, nutritionally complete, and, above all, delicious!
And what about the future of Menu?
I'm convinced that Menù's future is very promising. We're an innovative company that launches ideas and projects every year, and our collaborations, like the one with Techfood, allow us to constantly grow and evolve. The out-of-home market is constantly expanding, and we're ready to seize any opportunities that arise.
The pleasure of working together
It's a pleasure to work with Techfood because it's a family business like ours, made up of Wonderful people. Beyond our shared project, we share a set of values and corporate assets, inherited from our family. This synergy not only helps us achieve our business goals, but also creates a positive and collaborative work environment.
Ultimately, with products like Space Bun, these two companies are redefining the concept of a sandwich and offering creative and appetizing solutions for the professional catering world.