The era of snacking as a simple snack is over. Today we're talking about snackerization , a global phenomenon that's reshaping eating habits, especially among young people.
For Millennials and Gen Z, the snack has become a real mini-meal : practical, creative, Instagrammable.
This transformation offers enormous opportunities for the Ho.Re.Ca. sector , which is increasingly oriented towards rapid, flexible and visually appealing solutions.


What "snackerization" really means

Snackerization is the evolution of the snack concept from a simple hunger buster to an experiential moment and a replacement for traditional meals. Young consumers are no longer simply looking for something to eat "on the go," but want intense and distinctive flavors, convenient yet surprising formats, and food that can be photographed and shared.

In this context, the snack becomes the protagonist and takes on an independent identity, capable of adapting to any moment of the day, from breakfast to aperitif.

Exotic tastes and the globalization of flavors

One of the most distinctive traits of snacking among young people is a curiosity for international flavors . The new generations travel (physically or virtually) through food, attracted by flavors that evoke distant cultures and traditions:

  • Asian snacks like bao buns , gyoza , mochi

  • Latin specialties such as arepas , empanadas , mini tacos

  • Innovative fusion: bubble waffle with gourmet toppings or sushi burrito

The availability of global ingredients and the desire to experiment are driving increasingly bold choices, even in fast food restaurants.


Personalization and tailor-made snacks

Another key driver: customization . Young people want snacks that reflect their dietary preferences (vegan, gluten-free, protein), personal tastes and creative combinations, healthy or indulgent lifestyles, depending on the moment.

Formats like poke bowls , bubble tea , and customizable fillings are perfect examples. Customers become active participants in the process, creating their own customized snack and sharing the experience on social media.

The importance of digital and visual appeal

Snackerization is strongly influenced by the digital dimension. Snacks must not only taste good, but also be beautiful to look at and post . Aesthetics become an added value, pushing for bright colors and visual contrasts, creative, often eco-friendly packaging, and digital experiences (QR codes with nutritional information, touch ordering systems, gamified interactions).

A successful snack today is also social content: easily shareable, instantly recognizable.


How to respond to this trend in the Ho.Re.Ca sector.

To keep pace with the tastes of new generations, the Ho.Re.Ca. world must focus on equipment and solutions designed for quick, impactful, and creative snacks.
Techfood offers a line of products specifically designed for this purpose, including:

  • Rondò Kubo , for preparing savoury and sweet snacks in just a few minutes

  • Bubble Stick , for crispy and customizable bubble waffles

  • Crêpe Brûlée , to combine tradition and innovation in a surprising format

  • Choco Kebab , a delicious and scenic format, perfect for those looking for a sweet and social-friendly experience



These equipments allow to expand the offering without complicating management , offering ever-new, fun and Instagrammable snacks: perfect for winning over a young audience.

Snackerization isn't a passing fad, but a structural transformation in the consumption habits of the younger generations. Understanding what young snackers are looking for—exotic flavors, flexibility, personalized experiences—is essential for those working in the foodservice industry.

Techfood offers solutions and equipment ready to respond to these trends. Want to find out how to innovate your snack offering?

👉 Contact us for a free demo or personalized advice.