In the out-of-home world, efficiency and innovation go hand in hand.
In this interview, Nestlé shares firsthand – through the voices of Marialoreta Pompilio, Head of Marketing Food at Nestlé Professional Italy, and Marco Vinci, Head of the Nestlé Professional Lab , Expertise & Innovation Center – how the collaboration with Techfood has given life to a system of professional dispensers capable of making the most of the brand's iconic spreadable creams. 
Can you tell us how the collaboration between Nestlé and Techfood came about?
The collaboration between Nestlé and Techfood emerged from our desire to innovate our offering, introducing a wide range of professional spreads.
To realize this project, we needed a simple and effective cream dispensing system , suitable for OOH channels. We found the ideal partner in Techfood, thanks to their extensive experience in the sector and their ability to develop customized solutions that perfectly align with our values and products.
What was the initial need or challenge that drove you to seek a solution like the one proposed by Techfood?
Our main challenge was to find a way to present our spreads, inspired by Nestlé's most iconic snacks, such as KitKat, Baci, Galak, and Perugina, in a practical and attractive way. We wanted to ensure an optimal use and consumption experience while maintaining the quality and freshness of our products.
What impressed you about the professional dispenser solutions offered by Techfood?
We were impressed by the versatility and innovation of Techfood's professional dispensers. Their solutions not only ensure precise and safe dispensing, but are also designed to attract the consumer's attention , making the use and consumption experience more engaging.
Did you choose lever-operated, push-type, or both? Why?
We opted for both lever-operated and push-action models to meet different operational needs. Lever-operated dispensers are ideal for more controlled use, while push-action dispensers offer rapid dispensing, perfect for contexts requiring quick and easy use.
How much did the possibility of customization or modularity influence your decision?
The possibility of customization and modularity were key to our decision. We wanted dispensers that could be adapted to our specific presentation needs, as well as to the specific needs of our customers, and Techfood offered us flexible solutions that integrate perfectly with our corporate image . 
In what contexts were the dispensers used? (points of sale, events, trade fairs, corporate spaces, etc.)
The dispensers have been used in a variety of settings, including retail outlets such as quick-service restaurants, bars, and hotels, as well as at trade shows and in our corporate spaces, where we often welcome customers and present new collaboration ideas. This versatility has allowed us to reach a wide audience and create memorable experiences.
How was the installation and daily use experience for your operators or internal teams?
Installation was quick and easy. Our operators found the dispensers easy to use and maintain, which made it seamless to integrate into our daily workflow.
Have you noticed a direct impact on operational efficiency or the end-consumer experience?
Yes, we've noticed a positive impact on operational efficiency. The dispensers have reduced service times and improved the experience of using our spreadable creams, making them more convenient and quicker.
Operators expect Nestlé not only to provide high-quality products that attract their customers, but also to provide professional solutions that simplify operations.
In the out-of-home world, operational simplicity is key and with our cream and dispenser solutions, operators can handle customer requests more seamlessly and quickly, thus contributing to greater customer satisfaction and stronger loyalty.
What concrete benefits have you observed since introducing Techfood solutions?
The introduction of Techfood solutions has allowed us to present ourselves to the market with a complete solution that strengthens our reputation as a professional partner.
We are able to interpret market needs with excellent solutions, both in terms of organoleptic properties and operational performance. This has allowed us to respond more effectively to our customers' needs and position ourselves as leaders in the industry.
Has there been positive feedback from customers or the public?
Yes, we've received positive feedback from both. Our spreadable creams have been designed to ensure maximum performance across a variety of applications. The easy dispensing system encourages our customers to use them widely , allowing end consumers to enjoy our spreads applied to a variety of products, such as fillings for croissants, donuts, pancakes, and waffles. They can also be used to enrich ice cream and desserts, or as a garnish for hot and cold drinks. This has helped consolidate our brand image and strengthen trust in our products and solutions.
We thank Marialoreta Pompilio and Marco Vinci for sharing their experience and vision with us. Their testimony demonstrates the strategic importance of the dialogue between technological innovation and in-depth knowledge of the food service market.