Identifying market trends is an excellent way to stay ahead of the curve and meet the demands of the most discerning customers. Predictions aren't always easy to make, and perhaps don't guarantee a guaranteed success rate. However, taking a risk is better than being late.
So this is what we predict consumers will be like in 2030: older, sociable, health-conscious, and open to new flavors.
Culinary hybridizations
In 2030, customers will seek more varied and original culinary experiences. Italy will become increasingly multicultural, and this will also be reflected in the dishes they eat outside of home. So, bold blends of traditional cuisine and international influences are in the cards : udon cacio e pepe, bao alla Milanese, and tacos with ragù are just the beginning!
Healthy choices
In just ten years, Italians who are focused on a healthy diet have increased from 61% to 91%: a strong trend that is set to continue. It's therefore conceivable that the desire to stay healthy will continue to influence consumer choices in the future. To ensure customer satisfaction, you'll need to ensure you offer a wide range of vegetarian options, non-alcoholic beverages, and high-quality products prepared with the most suitable cooking methods.
A “golden” clientele
The population is aging, and as a result, the "golden generation" —those over 55—will become an increasingly important consumer segment. Bars will therefore need to offer personalized services and curate the environment to ensure customers receive an impeccable welcome, characterized by comfort and well-being.
Conviviality
Finally, human contact will make the difference . Customers will increasingly seek out moments of social interaction and sharing. Offering a welcoming atmosphere where they can gather to listen to live music or participate in special events will help build customer loyalty.
Social
Finally, social media presence will be crucial. According to the study "Bars in 2035: Insights from the Leaders," conducted by CGA by NIQ and SIP by Pernod Ricard, 72% of customers visit a bar after seeing it on social media platforms or online, while 66% of customers purchase a specific drink or food product after discovering it on social media. It's expected that in the future, user shares, likes, and tags will be restaurateurs' best friends, and for this reason, focusing on offering attractive and original products will become increasingly important.
2030 is not far away, and consumer trends are constantly shifting, making the direction we need to take unclear. However, knowing how customer tastes and habits are changing also offers opportunities. From experimenting with new preparations to using innovative tools to bring out wild ideas, even the most threatening changes can prove useful for revitalizing businesses and reaching new audiences.