Christmas is a time of celebration and sharing, when people come together to share moments of joy and happiness. Taking full advantage of the holiday spirit can be crucial to boosting sales and increasing foot traffic. In this article, we'll provide some practical marketing tips to maximize your earning potential during the Christmas holidays.
A Christmas menu with all the trimmings
In a previous article , we offered tips on how to create a Christmas menu suitable for any type of establishment. From variations like the cappelletti burger to French toast , from bombardino to honey crêpes, it's essential to incorporate winter flavors into your restaurant's menu during the holiday season.
Not only taste, but also visual appeal is important. If your business offers takeout desserts, you can boost sales during the Christmas season by creating eye-catching decorations and carefully crafting your dishes. For example, you could create a Christmas tree using a crepe base, decorated with melted chocolate for the trunk, strawberry cream for the streamers, and blueberries or sprinkles for the decorations. With the addition of whipped cream, strawberries, and berries, even pancakes can be transformed into a fun Santa Claus to serve to younger customers. Preparation doesn't take long, and using tools like the Rondò Unika can speed up both the preparation and cooking of the bases to be decorated.
A gift for you
The Christmas season is not only an opportunity to increase sales, but also to show gratitude to your establishment's most loyal customers. Offering them a small gift can be an effective strategy to increase engagement and strengthen customer bonds. You could opt for chocolates for customers at a café, or "Merry Christmas" cookies for those at a pastry shop. These gestures can make customers feel special and appreciated.
However, Christmas gifts don't necessarily have to be for customers themselves. Your establishment could also offer last-minute solutions for those who want to give a thoughtful gift. For example, a coffee shop could prepare attractive packages containing coffee beans or ground coffee, while sweets shops could offer gift packages with donuts, cupcakes, and Christmas sweets. It's important to let customers know that they can purchase these delicious gifts at your establishment, placing particular emphasis on finding last-minute gifts.
The promotional spirit of Christmas
The key strategy for increasing sales during the holidays is promotions. You could organize Christmas contests or offer special discounts on certain holidays, perhaps calling them "The Holidays." By creating a dedicated day, you'll have a better chance of attracting higher footfall, as people will be attracted by the promotions and new features your establishment offers.
Social Communication: The Comet Star
Just as the star guided the Three Wise Men, your communication should lead people to your business. During the Christmas holidays, it's crucial to leverage social media to increase sales and attract new customers. Personalize your business page with a Christmas-themed cover and profile picture, especially using the cover to provide crucial information about special promotions or extended opening hours.
Your Facebook page is a powerful tool for informing your customers about your themed holiday menu. You can showcase this menu through short videos showing the preparation of the dishes, eye-catching photographs, and fun Boomerangs. The Christmas spirit is joyful, and this atmosphere should also shine through in your restaurant's communications, highlighting how convivial and happy moments can be enjoyed in your space.
If you'd like to organize an event to promote a special discount day, we recommend using Facebook events. This way, you can provide all the necessary information about the event and effectively engage your customers.
In conclusion, the holidays are a time of high consumption and a strong desire to share. It's a time when the importance of being together is evident, and the search for gifts becomes increasingly frequent. Taking full advantage of the Christmas spirit with simple yet effective strategies can be a great way to quickly increase sales. What strategies do you use? Let us know by commenting on this article on our blog.